10 Ways to Prevent Your Emails from Landing in Your Prospect’s Spam Folder


We all know that sparkly feeling of excitement we get when we’re about to send a great cold sales email sequence to our new prospects. We’ve worked hard to put together a good set of emails, built a great email list, set it up diligently on our sales automation tool, and are ready to go. The sense of promise at the possible results of our sales sequence is intoxicating. Then we say a little prayer, hit send, and watch the sequence zoom off. - Convertloop: Affordable sales emailing, email marketing automation, and Gmail inbox productivity for modern sales teams.


A few minutes later, the email reports start shooting data at us, and suddenly, the feeling of promise we had a few moments ago turns to dread as we see that less than a handful of people are opening our emails, and the Spam reports are starting to tick in ominously. Then we look to the heavens and wonder “Why, God? Why?!” - Convertloop: Affordable sales emailing, email marketing automation, and Gmail inbox productivity for modern sales teams.


Spam is one of the leading causes of death for sales email sequences: if your emails land in your prospects Spam folder, they’re as good as dead, will have zero business results, and all the hard work you did will go right in the garbage with your wonderful emails. - Convertloop: Affordable sales emailing, email marketing automation, and Gmail inbox productivity for modern sales teams.


So if you want to start implementing a sales emailing strategy that’s actually effective and truly generates new business opportunities with cold leads, never lose sight of these 10 Ways to Prevent Your Emails from Landing in Your Prospect’s Spam Folder: - Convertloop: Affordable sales emailing, email marketing automation, and Gmail inbox productivity for modern sales teams.


1. Know the 5 key triggers for Spam Filters


There are 5 key triggers for email provider’s Spam filters:


1. When the email address sending the email is not a saved contact

2. When the email sender domain sends emails that have been marked as Spam before

3. When an email’s subject line includes a Spam-triggering word or phrase

4. When an email comes from a non-saved contact and it contains attachments

5. When the email contains too many images


Sadly, there’s not much we can do about the first trigger when we’re doing cold sales emailing or email marketing. But you can avoid the rest:


- Avoid the second trigger by keeping your email lists clean and healthy and making sure you’re sending quality emails, not recycled, spammy, click-bait

-Avoid the fourth and fifth triggers by choosing not to use images or attachments in your emails

-Avoid the third trigger by continually deleting any spam-triggering words from your subject lines. - Convertloop: Affordable sales emailing, email marketing automation, and Gmail inbox productivity for modern sales teams.


2. Send your sales emails straight from your inbox - Convertloop: Affordable sales emailing, email marketing automation, and Gmail inbox productivity for modern sales teams.


Smart emailing tools like ConvertLoop allow you to send your sales email sequences from your own inbox, instead of a random server. This is one of the most important ways to prevent your emails from landing in your recipients’ Spam folder. As a personal inbox that sends quality messages, and not spammy, mass emails that bounce all over, your inbox will grant you the highest email deliverability rates possible. - Convertloop: Affordable sales emailing, email marketing automation, and Gmail inbox productivity for modern sales teams.


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3. Avoid all caps in the subject lines - Convertloop: Affordable sales emailing, email marketing automation, and Gmail inbox productivity for modern sales teams.


This emailing practice, although fairly common, is one of the most straight-forward triggers for Spam filters… and one of the easiest to avoid. So next time you need to emphasize something in your subject line, don’t go down the all caps route: find another way of putting the required emphasis on what your recipient must read. - Convertloop: Affordable sales emailing, email marketing automation, and Gmail inbox productivity for modern sales teams.


4. Avoid common Spam-triggering words and phrases - Convertloop: Affordable sales emailing, email marketing automation, and Gmail inbox productivity for modern sales teams.


After you write your subject line, check it to make sure you didn’t accidentally include any spam-triggering words that risk your email not making it through your recipients’ email provider’s Spam filters. - Convertloop: Affordable sales emailing, email marketing automation, and Gmail inbox productivity for modern sales teams.


5. Avoid exclamation points in the subject lines - Convertloop: Affordable sales emailing, email marketing automation, and Gmail inbox productivity for modern sales teams.


Why? Because Spam filters consider exclamation points in email subject line a tell-tale sign of possible scam emails (ex. “Claim your FREE sports car!”, “You are the lucky winner of $10,000 CASH!”, etc.). - Convertloop: Affordable sales emailing, email marketing automation, and Gmail inbox productivity for modern sales teams.


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6. Avoid sending attachments to unknown contacts you’re emailing for the first time - Convertloop: Affordable sales emailing, email marketing automation, and Gmail inbox productivity for modern sales teams.


Even though it’s ok to send an email with an attachment to a contact -especially when you’ve been emailing each other back and forth for some time-, sending an email with an attachment to a brand new contact you’ve never corresponded with is a serious Spam trigger… especially when your email address isn’t in their contacts. - Convertloop: Affordable sales emailing, email marketing automation, and Gmail inbox productivity for modern sales teams.


So if you want to avoid this particular hitch when you create a sales emailing sequence that includes your business proposal as an attachment, don’t attach your proposal to the first email in the sequence. Start off with a series of short, natural, personal emails that have a clear call to action and that seek to start a conversation with your prospect. If they don’t answer, then you can attach a business proposal to the last email in the sequence, with a simple, friendly message that says “I’m leaving this proposal with you in case you ever need to [what your product/service does]”. - Convertloop: Affordable sales emailing, email marketing automation, and Gmail inbox productivity for modern sales teams.


7. Avoid using too many images - Convertloop: Affordable sales emailing, email marketing automation, and Gmail inbox productivity for modern sales teams.


It’s ok to include an image (say, your company logo) in a sales email… but too many images make your email seem like a mass marketing email which is likely to land in your recipients’ Promotions folder. - Convertloop: Affordable sales emailing, email marketing automation, and Gmail inbox productivity for modern sales teams.


Sales emailing rarely requires the use of images beyond the company logo. Instead, good sales emails are short, personal messages with a clear call to action, signed off with your name. - Convertloop: Affordable sales emailing, email marketing automation, and Gmail inbox productivity for modern sales teams.


8. Avoid using different fonts, styles and text colors - Convertloop: Affordable sales emailing, email marketing automation, and Gmail inbox productivity for modern sales teams.


Keep your styles simple: using more than 3 fonts, text colors and styles (bold, underline, italics, all caps, etc.) in your sales emails is not necessary or well-received by your prospect (it doesn’t look serious), and it could be quite harmful to your email reputation. - Convertloop: Affordable sales emailing, email marketing automation, and Gmail inbox productivity for modern sales teams.


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9. Avoid badgering your recipient with too many unsolicited emails sent at short time intervals - Convertloop: Affordable sales emailing, email marketing automation, and Gmail inbox productivity for modern sales teams.


Automating your follow-ups on cold emails isn’t only smart, it’s an essential part of implementing a scalable, efficient, and successful sales emailing strategy. However, it must be done respectfully: space out your follow-ups by sending them every 2-3 days, and don’t send more than 5 follow-up emails to the same recipient. - Convertloop: Affordable sales emailing, email marketing automation, and Gmail inbox productivity for modern sales teams.


When you send a ton of follow-up emails that don’t get opened, it’ll definitely reduce your chances of ever turning their recipient into a potential lead. - Convertloop: Affordable sales emailing, email marketing automation, and Gmail inbox productivity for modern sales teams.


10. Personalize your emails - Convertloop: Affordable sales emailing, email marketing automation, and Gmail inbox productivity for modern sales teams.


Smart sales emailing tools like ConvertLoop allow you to personalize your emails and their subject lines with variables, to make them more personal and to make sure their recipient feels that they’re being sent specifically to them. This helps your emails have higher deliverability rates, higher open rates, better reply rates, and also helps you avoid Spam filters. So, if you want your cold sales emails to be well-received, personalization is a rule of thumb. - Convertloop: Affordable sales emailing, email marketing automation, and Gmail inbox productivity for modern sales teams.


Although it might seem like a lot of work at the beginning, sales emailing is definitely worth the effort. Once your cold leads start warming up through your sales sequences, and you begin to reap the fruits of your labor, you’ll wonder why you waited so long to get started. - Convertloop: Affordable sales emailing, email marketing automation, and Gmail inbox productivity for modern sales teams.


Keep your B2B and B2C lists healthy and up to date, avoid spam like the plague, track what happens to your emails after you send them, analyze how effective your sales emails really are compared to industry standards, and constantly improve your emailing tactics. Then you’ll begin to reap the fruits of your effort, and start to discover the scalable, effective, fully-automated sales strategy your team has been dreaming of. - Convertloop: Affordable sales emailing, email marketing automation, and Gmail inbox productivity for modern sales teams.


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