Are you setting up your sales emailing strategy, but are not quite sure when to send your emails to make sure they have the best results? >
Make the best of the sales emailing experience we’ve amassed at ConvertLoop over the past year, and keep reading to discover the best days to send your sales emailing sequences in 2018:
Tuesdays are the best day to send cold emails, especially for B2B sales emailing: messages you send at a good time on Tuesdays tend to have good open rate, and, most importantly, reply rates tend to be highest at the start of the week. And, as we all know, replies are gold when it comes to sales.
Like Tuesdays, Thursdays are good days to get your emails opened and to get replies from B2B prospects. They’re a good option if you want to stay clear of the start-of-the-week rush.
We all know Mondays are hectic. However, the good thing about this particular day of the week is that people are doubling down and working harder than any other day of the week. And that includes reading and answering emails that seem important. That’s why Mondays are a fairly good option when sending sales emails.
If you’re sending your emails on a Monday, make sure your subject line is really compelling, your proposal is relevant, and your call to action clear enough for your prospects to answer quickly and keep moving down their To-Do list.
Yes, Fridays are full of distractions. But, if you think about it, those distractions rarely involve emails! Most companies don’t send many emails on a Friday. That means that if you send your emails on Friday, they’re likely to stand out more than they usually would, as they have less emails to compete with.
However, if you’re sending cold emails on a Friday, make sure they’re short and light, with a quick and easy call to action. After all, people are pretty tired after hustling all week!
Finally, make sure you send your emails well before 3 pm, or they might be forgotten for the weekend, and then get buried under Monday’s email rush.
Avoid the weekends
Do you want to spend your weekends working instead of spending time with your loved ones and resting from the hard work of the week? Not really. And, one might ask, if you don’t want to, why would your prospects want to?
That’s why smart emailing tools like ConvertLoop even give you the option to make sure the emails in your automated sequences are not sent on weekends.
One trick to keep in mind
One trick to keep in mind when you’re doing sales emailing is to choose email sequences over one-time emails: that way, if you send an email on a bad day, tools like ConvertLoop will help you make sure that you are following up with your prospect automatically and rest assured that they will see your emails at one point or another.
One last thing to remember
One last thing to always remember when you have a sales emailing strategy is to track what happens to the emails you send. That way, you can know how well they’re performing compared to sales emailing standards. Additionally, in time, you will begin to understand what sales emailing strategies work best for you, for your business type, for your team, and for your prospects.
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