4 Sales Emailing Standards All Teams Should Be Familiar With


When you’re a salesperson, you have to be quick on your feet to survive: you have to be creative enough to come up with new tactics, approaches, and offers on the spot, you have to recover from mistakes in a heartbeat, you have to learn fast and improve faster. - Convertloop: Affordable sales emailing, email marketing automation, and Gmail inbox productivity for modern sales teams.


To do so, you must first discover a way to know what’s really working and what isn’t when it comes to your sales strategies. - Convertloop: Affordable sales emailing, email marketing automation, and Gmail inbox productivity for modern sales teams.


So if you’re part of a sales team that uses emailing as a scalable sales strategy and want to see how well you’re doing and what you should improve, never lose sight of these 4 sales emailing standards all teams should be familiar with: - Convertloop: Affordable sales emailing, email marketing automation, and Gmail inbox productivity for modern sales teams.


1. Open rate


The average open rates for emails sent across more than 40 industries is around 20.8%. - Convertloop: Affordable sales emailing, email marketing automation, and Gmail inbox productivity for modern sales teams.


Open rates have a lot to do with how much your recipients like, trust, and resonate with the subject line you wrote for your emails. Good open rates mean that your subject lines feel natural and spark your recipients’ curiosity. - Convertloop: Affordable sales emailing, email marketing automation, and Gmail inbox productivity for modern sales teams.


2. Click rate


The average click rates (also known as click-through rates) for emails sent across more than 40 industries is around 2.5%. - Convertloop: Affordable sales emailing, email marketing automation, and Gmail inbox productivity for modern sales teams.


Click rates tell you how significant your audience found your email: how compelling they found your message, and how relevant they found your offer. - Convertloop: Affordable sales emailing, email marketing automation, and Gmail inbox productivity for modern sales teams.


Good click rates teach you what kinds of email messages, lengths, and call-to-actions work, best because they get your recipients to take action. - Convertloop: Affordable sales emailing, email marketing automation, and Gmail inbox productivity for modern sales teams.


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3. Spam rate


The average spam rate for emailing is 1 spam report for every 1000 emails sent, which corresponds to 0.001%. This means that when the spam rate for your sales emailing campaigns surpasses 0.001%, your spam complain rate is above average. - Convertloop: Affordable sales emailing, email marketing automation, and Gmail inbox productivity for modern sales teams.


High spam rates are a clear red flag when you’re doing sales emailing, because emails marked as spam are not being seen, opened, read, clicked on, or replied by your prospects. - Convertloop: Affordable sales emailing, email marketing automation, and Gmail inbox productivity for modern sales teams.


Furthermore, a high number of spam reports can be harmful for your sender domain: when an email from a domain is marked as spam, it’s more probable that other emails from that same domain will be automatically marked as spam in the future, so make sure you avoid being marked as spam, at all costs. - Convertloop: Affordable sales emailing, email marketing automation, and Gmail inbox productivity for modern sales teams.


4. Reply rate


The average reply rate for sales emails is around 7% for emails with low message personalization, but can go up to around 17% for emails with high personalization (the recipient’s name, their last name, the name of the company where they work, their job position, etc.). This percentage includes both positive and negative responses, but hopefully more than half of these responses will be positive. - Convertloop: Affordable sales emailing, email marketing automation, and Gmail inbox productivity for modern sales teams.


The reply rate for your sales email campaigns is probably the most important aspect of all when determining how effective your sales emailing strategy really is. - Convertloop: Affordable sales emailing, email marketing automation, and Gmail inbox productivity for modern sales teams.


High reply rates mean that your email’s subject line, message, offer, and call-to-action work, that your message gave the recipient the feeling that a real person wrote it and sent it to them specifically, and your offer generated a sense of urgency that led them to actually reach out to you to know more, to set up an appointment, or to enter a one-on-one sales process. - Convertloop: Affordable sales emailing, email marketing automation, and Gmail inbox productivity for modern sales teams.


Getting replies to your sales emails is what all sales teams should be aiming at with our sales emailing strategies. - Convertloop: Affordable sales emailing, email marketing automation, and Gmail inbox productivity for modern sales teams.


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Additionally…


In addition to these 4 key aspects, you can also check the quality of your B2B and B2C email lists every month or so, making sure you keep your email database clean, healthy, and constantly topped off with brand new leads. - Convertloop: Affordable sales emailing, email marketing automation, and Gmail inbox productivity for modern sales teams.



When you compare the results of your sales emailing strategy to industry standards, you can begin to know where you really stand: you understand how effective your sales emailing strategy really is, where your weaker points are, what you’re not doing as well as others, and, most importantly, what you should focus your time and energy on improving to close more deals, generate new business opportunities, and make your sales recurrent. - Convertloop: Affordable sales emailing, email marketing automation, and Gmail inbox productivity for modern sales teams.


If you still don’t have an affordable sales emailing and email marketing automation tool, you can try ConvertLoop free. - Convertloop: Affordable sales emailing, email marketing automation, and Gmail inbox productivity for modern sales teams.


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