5 Keys to Knowing how Effective Your Sales Emailing Strategy Really Is


If you have a business this day and age, you know that content marketing is crucial, paid advertising is vital, and social media is a must… but email is king. - Convertloop: Affordable sales emailing, email marketing automation, and Gmail inbox productivity for modern sales teams.


Today, most people have and use email permanently, especially when it comes to work, which is why people generally prefer email to other mediums of communication when it comes to doing business. - Convertloop: Affordable sales emailing, email marketing automation, and Gmail inbox productivity for modern sales teams.


Additionally, when you create and implement a smart email outreach strategy, you can contact potential customers at a scale, automate monotonous tasks to better allocate your sales team’s time and energy, get appointments to pitch to your potential clients without having to meet them or get them on the phone, multiply your team’s outreach, prospecting, and lead-scoring ability, and increase your productivity and efficiency levels, among other key trade benefits. - Convertloop: Affordable sales emailing, email marketing automation, and Gmail inbox productivity for modern sales teams.


But once you design, implement, and start using an email strategy, how can you know if it’s actually working? - Convertloop: Affordable sales emailing, email marketing automation, and Gmail inbox productivity for modern sales teams.


So if you’re looking to determine how effective your sales emailing strategy really is, here are 5 key aspects: - Convertloop: Affordable sales emailing, email marketing automation, and Gmail inbox productivity for modern sales teams.


1. Invalid Email Percentage


Knowing what percentage of the email addresses in your email list is valid (correctly spelled and attributed, and currently in use) and what percentage is invalid (currently out of use or incorrectly spelled or attributed) is one of the first steps to gives you an estimate of the quality of your database. - Convertloop: Affordable sales emailing, email marketing automation, and Gmail inbox productivity for modern sales teams.


When you have an email database, it’s normal to find a few invalid email addresses. This is especially true for B2B emails: work email addresses change, people change jobs, positions, and companies, and people can make mistakes when they write their address into your email capture form. - Convertloop: Affordable sales emailing, email marketing automation, and Gmail inbox productivity for modern sales teams.


But what is the average percentage of invalid emails for B2B and B2C lists? According to “The State of Email Attrition 2018”, the average percentage of invalid emails in a B2B email database is 21.07%, and the average percentage of invalid emails in a B2C email contact list is 3.22%. - Convertloop: Affordable sales emailing, email marketing automation, and Gmail inbox productivity for modern sales teams.


This means that when your invalid email percentage for B2B emails surpasses the average 21%, or when your invalid B2C email addresses surpasses the average 3%, then you can say that the quality of your email contact list is below average. - Convertloop: Affordable sales emailing, email marketing automation, and Gmail inbox productivity for modern sales teams.


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2. Spam rate


Measuring the spam rate for your sales emailing strategy is vital when determining how healthy your email contact list is, and how much true potential your sales emails actually have. - Convertloop: Affordable sales emailing, email marketing automation, and Gmail inbox productivity for modern sales teams.


An email campaign’s “Spam rate”, or “Spam complaint rate”, is the percentage of emails in an email campaign that get marked as “Spam”, either by the recipient, or by their email providers’ automatic Spam filters. - Convertloop: Affordable sales emailing, email marketing automation, and Gmail inbox productivity for modern sales teams.


The average spam rate for emailing is 1 spam report for every 1000 emails sent, which corresponds to 0.001%. This means that when the spam rate for your sales emailing campaigns surpasses 0.001%, your spam complain rate is above average. - Convertloop: Affordable sales emailing, email marketing automation, and Gmail inbox productivity for modern sales teams.


Spam reports are a clear red flag when you’re doing sales emailing, because emails marked as spam won’t be seen, opened, read, clicked on, or replied by your prospects. Basically, when your messages flop into your recipients’ spam folders, they’re as good as dead. Furthermore, this can be harmful for your sender domain: when an email from a domain is marked as spam, it’s more probable that other emails from that same domain will be automatically marked as spam in the future, so make sure you avoid being marked as Spam, at all costs. - Convertloop: Affordable sales emailing, email marketing automation, and Gmail inbox productivity for modern sales teams.


3. Open rate


The average open rates for emails sent across more than 40 industries is around 20.8%. - Convertloop: Affordable sales emailing, email marketing automation, and Gmail inbox productivity for modern sales teams.


When a prospect opens your email, it may mean 2 things:


a) You sparked their curiosity with a good, natural, personal subject line.

b) The recipient may or may not have read what you wrote in the email message.


High open rates allow you to get your message across to your prospects, and to share with them what you have to offer. - Convertloop: Affordable sales emailing, email marketing automation, and Gmail inbox productivity for modern sales teams.


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4. Click rate


The average click rates (also known as click-through rates) for emails sent across more than 40 industries is around 2.5%. This average tells you how relevant your audience found your email. - Convertloop: Affordable sales emailing, email marketing automation, and Gmail inbox productivity for modern sales teams.


When a prospect clicks on a link that you included in an email, it may mean that


a) You sparked their curiosity with your subject line.

b) They read your email message, or at least skimmed through it.

c) Your offer was compelling, trustworthy, relevant, and interesting enough to make them follow a call to action, in this case, click on the link you included in the message.


Good click-through rates give you the chance to give your prospects more information about your product, service, or company, and measure their interest in your offer. This allows you to learn what offers, messages, and email-lengths work best because they get your recipients to take action. - Convertloop: Affordable sales emailing, email marketing automation, and Gmail inbox productivity for modern sales teams.


5. Reply rate


The reply rate for your sales email campaigns is probably the most important aspect of all when determining how effective your sales emailing strategy really is. Why? Because getting replies is the only aspect that has a true effect on how much business you are actually conducting with the people you are emailing. It’s one thing for someone to open your email and read it, another for them to read it and click on a link, and another to get them to actually answer you. - Convertloop: Affordable sales emailing, email marketing automation, and Gmail inbox productivity for modern sales teams.


Getting replies to your sales emails is the dream, and the key aspect that we should all be aiming towards with our sales emailing strategies. This is why good sales emailing automation platforms like ConvertLoop focus on getting replies first and foremost, and don’t leave it at opens and clicks. - Convertloop: Affordable sales emailing, email marketing automation, and Gmail inbox productivity for modern sales teams.


The average reply rate for sales emails is around 7% for emails with low message personalization, but can go up to around 17% for emails with high personalization (the recipient’s name, their last name, the name of the company where they work, their job position, etc.). This percentage includes both positive and negative responses, but hopefully more than half of these responses will be positive. - Convertloop: Affordable sales emailing, email marketing automation, and Gmail inbox productivity for modern sales teams.


Using ConvertLoop’s automatic email sequences, we’ve seen reply rates that exceed 40%, and reach up to 60%. - Convertloop: Affordable sales emailing, email marketing automation, and Gmail inbox productivity for modern sales teams.


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When a prospect replies to your cold emails in a positive way, it may mean that


a) You sparked their curiosity with your subject line.

b) They read your email message, or at least skimmed through it.

c) Your offer was compelling, trustworthy, and interesting.

d) Your message gave the recipient the feeling that a real person wrote it and sent it to them specifically.

e) Your offer generated a sense of urgency that led them to actually reach out to you to know more, to set up an appointment, or to enter a one-on-one sales process.


Keep in mind that prospects usually reply around the third or fifth email in a sequence, so always choose sequences over one-time emails, and leave your follow-ups running on autopilot! - Convertloop: Affordable sales emailing, email marketing automation, and Gmail inbox productivity for modern sales teams.


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Using these 5 key aspects, you can start to understand how effective your sales emailing strategy really is, where your weaker points are, what you’re not doing as well as others, and, most importantly, what you should focus your energy on improving to leverage the power of sales emailing to increase your sales, market your product, position your brand, nurture your relationship with your prospects, and generate more business opportunities. - Convertloop: Affordable sales emailing, email marketing automation, and Gmail inbox productivity for modern sales teams.


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