When you're a small business owner, a solopreneur, a self-employed freelancer, or work in a startup, every moment counts: you have to reach out to potential customers to generate new business opportunities, follow up on your business proposals, meet or at least talk to prospects who are further along your sales funnel, keep your B2B email lists clean and healthy, and close deals one-on-one.
So if you’re looking to generate new business opportunities, save time on your sales tasks, and ultimately close more deals, and you’re looking for a live-saving game-changer to make your day-to-day routine a little easier, here are 5 reasons why you should be automating your follow-up emails:
1. Automation increases your team’s capability to generate new business and close deals
Sales emailing automation makes things fair, easier, and more efficient: sales automation levels the playing field, whether your sales team is medium, small, or a one-man-show, especially when you choose a smart sales automation tool like ConvertLoop.
Sales automation magnifies your business team’s productivity and efficiency levels: it multiplies your team’s sales outreach, prospecting, and follow-up capability, ultimately boosting the rate at which you generate new business opportunities. This is a real game-changer when your team is smaller than your competitors’.
Additionally, when you automate repetitive, time-consuming tasks, your team can focus on one-on-one sales processes and closing more deals.
2. Prospects rarely reply to the first email you ever send them
As a seasoned salesperson (or a small business owner/employee masquerading as one), you know that prospects rarely reply to the first cold sales email you send them. Think about it: when was the last time you opened an email from an unknown sender, or let alone replied to it?
As recipients, we need a little time to warm up to new email senders. Prospects reply between the third and the fifth cold sales email you send them. That’s why it’s crucial to choose automated email sequences over one-time-emails when it comes to sales emailing.
3. The more you follow up with people, the more human your emails will feel
Follow-ups make the recipient of your emails feel that they’re talking to a real person trying to reach them personally, and should at least consider what they have to say.
The more you follow up with your prospects, the more they begin to consider that perhaps there is an actual person behind the emails they’re getting, that there’s someone real trying to get in touch with them, that they should at least read what you’re writing them, or that they should be polite, and answer you (even if they’re not interested in what you’re offering).
Once your prospect feels that they’re talking to a real person, you have you a better chance of starting a conversation with them, or at least getting them to listen to what you have to offer.
The good news is that when you automate your follow up with a sales automation tool like ConvertLoop, you can reap all the benefits of following up with your prospects and nurturing your relationship with them, without having to put in the hard work. Instead of working harder, you let automation do the following up work for you, and jump in when the time comes to switch to a one-on-one sales process.
4. You don’t have to worry about losing business because you forgot to follow up
Closing deals is hard enough to do without having to worry about losing the business deals you worked so hard to generate. Enter the importance of automating your follow ups.
When you let automation follow up with your prospects for you, rejoice: now you have less thing to worry about during your usually hectic daily routine as a small business owner/employee. You can set it and forget it, and let your smart sales automation tool carry out the follow-up process for your business deals to make sure that you are never forgetting about one of your clients.
5. Automation allows you to focus on what really matters
When you have a small business, a startup, or are a self-employed independent professional, it's common for your sales/business generation efforts to be a one-person-show. This means that, in order to use your resources in the smartes way possible, you need to invest your time and energy in the things that matter most, and which have the biggest impact on your business goals.
Hence the importance of allotting your limited time more efficiently, a.k.a. saving time crafting emails and setting reminders to follow up, so that you can spend more time closing deals.
What are you waiting for to give your business the advantage you need?
Stop wasting time setting reminders to follow up with your prospects and investing precious hours of the day crafting emails and following up with them manually, when automation can do that for you.
Empower your business by multiplying your productivity and outreach ability through the magic of affordable sales automation.
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