Emailing: How to Create an Efficient and Scalable Sales Outreach and Prospecting Strategy


Do you need to design and implement a simple sales outreach and prospecting strategy that really works and can ultimately grow with your business? Sales emailing automation may just be the solution you have been praying for.


Why emailing might be the way to go


Today, most people have email, use it on a daily basis, and generally prefer it to other mediums of communication when it comes to doing business. This is one of the main reasons why emailing is one of the most effective ways build a scalable sales strategy.


When you're self-employed, a solopreneur, an independent worker, a small business owner, or a freelancer, sales emailing levels the playing field… especially when you add a sales automation tool like ConvertLoop to the mix. Sales automation tools make things fair, giving all teams equal access to the best scalable sales strategies, regardless of their size, their budget, and their company’s current revenue.


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Email automation allows you to multiply your team’s sales outreach and prospecting ability, ultimately boosting your productivity and efficiency levels. This is remarkably true when your sales team is smaller than your competitors’.


Cold calling just doesn’t cut it anymore


When you're self-employed, or have a smaller sales team than most, efficiency is what you should always strive for. After tens of thousands of calls to qualify prospects, we’ve come to think that cold calling just doesn’t cut it anymore: spending hours updating your contact’s phone numbers, calling your prospects, praying for them to answer, and jumping through hoops trying to get them to actually have a conversation with you hardly seems efficient.


Instead, you could craft one email (or pick one from your tried-and-tested templates), personalize it so it will seem to have been manually written and sent one-by-one from your inbox, hit send, and blast it out to hundreds of prospects in one click. Talk about saving time on your cold sales!


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With email, it’s easier to understand what’s working… and what isn’t


It’s pretty hard to understand what’s working in your sales strategy and what isn’t when you can’t track and register everything that happens after you contact a prospect for the first time.


However, when you implement a sales emailing strategy, you can. It’s only a matter of knowing what happens with your sales emails after you hit send. Are your prospects opening your emails? Are they landing in your prospects’ inbox, or are they crashing into their spam folder? Are your recipients clicking through your links? Do they open them once, or time and time again? And most importantly, did they reply?


When you track everything that happens with your sales outreach and prospecting strategy, it’s possible to know how effective your sales strategy is in comparison to industry standards, and what business results you’re getting from it.


Experiment with something new


Once you know what’s not working, brainstorm ideas of new things you could try. Don’t be afraid to think outside the box! Remember: when you and your competitors are sending the same emails to the same prospects, your strategy will weaken and your results worse unless you try new things.


Try new subject lines, new times and days to send your emails, friendlier copy in the body of the email, better personalization (in both the body and the subject line), different calls to action, or vary the length of your messages.


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More quick-reply email templates = More time to close deals


When you’ve figured out which quick-reply email templates work best, save them and share them with your team. Furthermore, good sales automation tools like ConvertLoop have Web Extensions that you can install, which allow you to choose quick-reply templates from your own Gmail compose box to boost your emailing productivity.


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The next time you’re going to send an email, don’t waste time remembering what you said, copying and pasting, or trying to think of something that might work: select the tried-and-tested templates that get opened and get replies, upload the segment of contacts you want to reach out to, and hit send. Then focus on your one-on-one sales process to close more deals.


Automate your follow-ups


Stop wasting time setting reminders to follow up with your prospects when sales emailing automation can do that for you.


Think about it! It’s not efficient or scalable when each prospect requires you to


1. Create and send one cold email

2. Set a reminder to follow up

3. Create and send a follow-up email

4. Set another reminder to follow up

5. Keep setting reminders to follow up manually until your prospect replies



Instead, by automating your follow-ups using sales emailing automation, you can


1. Create one automated sales email sequence that will send as many automatic follow-ups as you want, add a segment of your prospects to the email sequence from your own Gmail compose box using ConvertLoop's Chrome Extension so they will receive it, and choose for the sequence to stop when your prospects reply.



Start working smarter: use the power of technology to put your sales on autopilot! That way, you’ll spend less time and energy of repetitive tasks, and never lose another deal because you forgot to follow up.


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Empower your business: design, test, and implement an efficient, flexible sales outreach and prospecting process that will help your business grow, and easily grow along with it!


Use sales automation tools like ConvertLoop to multiply your outreach capacity and save time on data-entry, cold calling, follow-ups, and monotonous tasks so you can focus on closing deals.


Remember: life is what happens when you’re not busy working!







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