How to Determine the Quality of Your B2B and B2C Email Contact Lists


Email outreach is one of the most effective ways build a scalable sales strategy: most people have and use email permanently, you can contact potential customers at a scale, you can get appointments to pitch to your potential clients without having to meet them or get them on the phone, and people generally prefer email to other mediums of communication when it comes to doing business. - Convertloop: Affordable sales emailing, email marketing automation, and Gmail inbox productivity for modern sales teams.


When you take this into account, you begin to understand why it’s crucial to build, maintain, and rely on bulky, healthy email contact lists when you want to do business in a recurrent way. - Convertloop: Affordable sales emailing, email marketing automation, and Gmail inbox productivity for modern sales teams.


But how do you determine the actual quality of your email contact database? How can you know if it’s healthy, average, or below-average? Email validation is a very useful way to do precisely this. - Convertloop: Affordable sales emailing, email marketing automation, and Gmail inbox productivity for modern sales teams.


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Determining the quality of B2B Email Lists


When we talk about “B2B emails”, we’re referring to people’s business or *work *email address. They’re the email addresses whose domain is @ a company name. - Convertloop: Affordable sales emailing, email marketing automation, and Gmail inbox productivity for modern sales teams.


According to “The State of Email Attrition 2018”, the average percentage of invalid emails in a B2B email database for 2018 is 21.07%. - Convertloop: Affordable sales emailing, email marketing automation, and Gmail inbox productivity for modern sales teams.


This means that when your invalid email percentage for B2B email databases surpasses the average 21%, then you can safely say that the quality of your email contact list is below average. - Convertloop: Affordable sales emailing, email marketing automation, and Gmail inbox productivity for modern sales teams.


How to determine the quality of your B2C Email Lists


As opposed to B2B emails, when we talk about B2C emails, we’re referring to people’s personal email address. - Convertloop: Affordable sales emailing, email marketing automation, and Gmail inbox productivity for modern sales teams.


According to “The State of Email Attrition 2018”, the average percentage of invalid emails in a B2C email contact list for 2018 is 3.22%. - Convertloop: Affordable sales emailing, email marketing automation, and Gmail inbox productivity for modern sales teams.


This means that when your invalid email percentage for B2C email databases surpasses the average 3%, then you can safely say that the quality of your email contact list is below average. - Convertloop: Affordable sales emailing, email marketing automation, and Gmail inbox productivity for modern sales teams.


Why is the average invalid email percentage higher for B2B than it is for B2C? Work email addresses change, people change jobs, positions, and companies, and, as is the case for B2C emails, you can never rule out human error: people can make mistakes when they write their address into your email capture form! - Convertloop: Affordable sales emailing, email marketing automation, and Gmail inbox productivity for modern sales teams.


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Knowing your Spam rate


A campaign’s “Spam rate”, or “Spam complaint rate”, is the percentage of emails in an email campaign that get marked as “Spam”, either by the recipient’s email providers’ automatic Spam filters, or by the recipients themselves. Spam reports are a clear red flag when you’re doing sales emailing or even email marketing, because your email message, your email sender, or your sender domain is considered either undesired or potentially dangerous. - Convertloop: Affordable sales emailing, email marketing automation, and Gmail inbox productivity for modern sales teams.


The average spam rate for mass/bulk emailing is 1 spam report for every 1000 emails sent, which corresponds to 0.001%. - Convertloop: Affordable sales emailing, email marketing automation, and Gmail inbox productivity for modern sales teams.


This means that when the spam rate for your sales emailing campaigns surpasses 0.001%, your spam complain rate is above average, and more of your email messages than usual are being marked as undesired or potentially dangerous. - Convertloop: Affordable sales emailing, email marketing automation, and Gmail inbox productivity for modern sales teams.


When your messages flop into your recipients’ Spam folders, they’re as good as dead: they won’t be seen, opened, read, clicked on, or replied. Moreover, when an email from a domain is marked as spam, it’s more probable that other emails from that same domain will be automatically marked as Spam in the future, which can be extra harmful for your sender domain. - Convertloop: Affordable sales emailing, email marketing automation, and Gmail inbox productivity for modern sales teams.


That’s why good automated sales emailing platforms such as ConvertLoop send emails straight from your inbox (or from your own Amazon SES account if they’re bulk email marketing messages): this ensures higher deliverability and lower spam rates for your such as sales emailing, and helps keep your domain healthy. - Convertloop: Affordable sales emailing, email marketing automation, and Gmail inbox productivity for modern sales teams.


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Never forget it: if you want to outreach to potential customers at a scale, generate new business opportunities permanently, and close deals in a recurrent way, email is king: keep your sales email automation tool close at hand, make sure your B2B and B2C email contact lists stay robust, clean, and healthy, and invest in nurturing your sales team with new leads permanently. - Convertloop: Affordable sales emailing, email marketing automation, and Gmail inbox productivity for modern sales teams.


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